Dynamic Information Visualization in B2C E-Commerce
نویسندگان
چکیده
This paper describes the application of dynamic information visualization in the field of B2C e-Commerce. We discuss the traditional approaches for conducting B2C e-Commerce as well as some recent applications of visualization techniques in the field. We then present the research work done by us. We discuss the development of a 2D interactive visual interface for navigating large online product catalogs. We introduce our framework for Visual Online Shopping. This is a common activity in on-line e-Commerce. We discuss the application of the OFDAV browser as a means to assist buyers in navigating large product information spaces dynamically with a sense of information space. This technique helps buyers to select appropriate products by mouse-clicks in the visualization. The prototype is written in Java, JavaScript and PHP Script that simulates the online shopping experience. They are applicable to any e-commerce online purchasing application.
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